Basically the challenge involves tricking your pet with a piece of cloth or blanket. All you need is a door and space to move. The challenge involves doing a magic disappearing trick on your pet by holding the cloth in front of you, releasing it as you run left or right sideways so your pet thinks that you have disappeared in front of their eyes.
Check out this funny compilation of videos of owners that have tried the ” What the Fluff” challenge on their pets. Enjoy!