The social media go crazy over the ‘What the Fluff’ challenge


Dog owners everywhere are confounding their pups with the latest internet craze, known as the “What the Fluff” challenge.
The rules are simple: As their pets look on, wannabe tricksters hold a blanket in front of them, then quickly run away as they drop it, leaving nothing behind.
Reactions from some very confused dogs are all over social media feeds. The hashtag has been used over 11,000 times on Instagram alone.

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